Accessibility is the word used to describe whether a product (for example, a website, mobile site, digital TV interface or application) can be used by people of all abilities and disabilities. For instance, a website is accessible if all people, including disabled and elderly people, can use it.

At The Lovely Clinic, we aim to ensure that our website is informative and entertaining to use, as well as being accessible – this is called usability. On a website, accessibility depends on how a person’s disability affects the way they perceive information on a page and how they navigate within and between pages.

Elements that affect accessibility include:

  • For people who can’t see very well: the colours and the contrast between colours; the size of text; the choice of fonts
  • For people who are blind: how a screen reader interprets the elements on a page (for example, alt tags for images, and title tags for links); the inclusion of audio description for video content
  • For people who can’t hear very well: how any audio visual content is represented graphically (for example, subtitles and/or signing)
  • For people who find a keyboard or mouse hard to use: the ease with which someone can navigate to various parts of the page (for instance, by tabbing)
  • For people who find words difficult: the length of sentences and paragraphs; the complexity of the vocabulary; the choice of fonts and size of text; the opportunity to have text read out loud.

At The Lovely Clinic, our accessibility policy takes into account these factors wherever possible. The internet can be a great enabler and source of freedom for disabled users. As such, the value of The Lovely Clinic (and the wider web) to our disabled and ageing audiences depends on its accessibility.

This is an area of importance for The Lovely Clinic. In keeping with our obligations under the Equality Act, we are committed to ensuring that The Lovely Clinic’s digital services are as accessible to disabled and elderly people as reasonably possible.

We aim for a consistently high level of usability for our entire audience, following best-practice accessibility guidelines. When a website is correctly designed, developed and edited, all users have equal access to the site’s information, functionality and benefits. The Lovely Clinic aims to make our website accessible and usable for people of all abilities and disabilities, including older audiences, and those with visual, hearing, cognitive or motor impairments.

Many people use assistive technologies to allow them, for example, to view websites in easier-to-read colours, with larger fonts or as spoken text, or to navigate around a site using the keyboard only. As these assistive technologies become more available and sophisticated, The Lovely Clinic wants to ensure that our website continues to work well with them to deliver a good experience for all our users.

In instances where the specific accessibility needs of some disabled user groups require The Lovely Clinic to create new or repurposed editorial content, we will do this, wherever appropriate, so that we become more inclusive to a wider online audience.

The web content accessibility guidelines (WCAG) 2.0 also drive our approach to website accessibility as found at this link

Other helpful information can be found on the W3C website. WC3 stands for the World Wide Web Consortium. It is an international community that develops open standards to ensure the long-term growth of the Web and can be found at the following link

We also recommend that our website users visit the BBC accessibility web page. You will find a lot of useful information on how to improve your online experience at

We welcome feedback from our users: please contact with any helpful comments and criticisms. We will use this information to help us to improve the accessibility of our website to all users, including disabled and elderly people.

The website and social media streams of The Lovely Clinic and all of their contents, features, and functionality are owned by Tonks Medical Limited and are protected by United Kingdom and international copyright, trademark and other intellectual property rights laws.

These terms of use grant you a personal, non-exclusive, non-transferable, revocable license to access and use the website or social media stream.

You may access the material on the website only for your own personal, non-commercial use. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store or transmit any of the material on our website or social media streams except as incidental to normal web browsing such as the making of temporary copies in the cache of your internet browser, and for features of the sites which enable sharing via email, social media or other platforms expressly enabled by the websites.

You must not; modify copies of any materials from the website; use any illustrations, photographs, video or audio sequences or any graphics separately from the accompanying text; delete or alter any copyright, trademark or other proprietary rights notices from copies or materials from the website. Any use of the website or social media streams not expressly permitted by these Terms & Conditions is a breach of these Terms of Use and may violate copyright, trademark and other laws.

We may revise these terms from time to time. Your continued use of the website will signify your acceptance of any adjustment to these terms. If there are any changes to our privacy policy, we will announce these changes in the Terms & Conditions or on other key pages on our website. You are therefore advised to reread this statement on a regular basis.